You, an American, work in a transatlantic team which has come up with a creative approach to a difficult technical problem within the company. But, you need some serious funding. Your German team lead, Uwe, will present the solution to very senior management in the U.S.
You have a good sense for how these American managers think. At the same time, you have listened to dozens of German presentations, and are quite familiar with how Uwe lines up his arguments. There is the potential for a disconnect. You hint at this to Uwe. He is open to your advice.
What would be your advice to Uwe about how to be persuasive in your business culture?